// labs

Holden's latest promotion for their Barina includes a game that we developed for ThinkNimble and McCann Melbourne.

The game is a Guitar Hero style game, where icons move along the road and the player has to hit the matching key as the icon moves over the hit area.

"The aim of the game is to beat the street and score as many points possible by hitting colourful icons as they race down the street! There are eight stages that get more challenging as you play. The prize? Whoever has the highest eligible score at the end of the competition period will win an all-new Holden Barina."

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Together with Citrus, we built a competition based website giving fans of Ford Fiesta a change to win the ultimate weekend away.

The site required users to enter a code and build a image of their Fiesta "Key to the City" experience. This involved users building their own image with the editor interface, importing and editing photos, and sharing their creation through social networking integration with Facebook and Twitter services.

Check it out here.