Holden's latest promotion for their Barina includes a game that we developed for ThinkNimble and McCann Melbourne.
The game is a Guitar Hero style game, where icons move along the road and the player has to hit the matching key as the icon moves over the hit area.
"The aim of the game is to beat the street and score as many points possible by hitting colourful icons as they race down the street! There are eight stages that get more challenging as you play. The prize? Whoever has the highest eligible score at the end of the competition period will win an all-new Holden Barina."
It was created as a Facebook application to tap into the popularity of the growing social gaming market and to promote the features of the all-new Holden Barina. The game features music and sound effects from the radio adverts and TVC.
The competition is running until the end of February 2012. Play the game here