distriqt was recently brought on to develop the mobile and Facebook applications for the Bolle "Lap of Oz" campaign.
AUSTRALIANS LOVE TO LAP THINGS. BOLLÉ'S LAP OF OZ IS THE FIRST VIRTUAL LAP OF AUSTRALIA EVER RECORDED. EVERY TIME YOU WALK, RIDE OR CYCLE USING THE LAP APP, WE'LL ADD YOUR DISTANCE TO A LONG CONTINUOUS LINE AROUND OZ, OVER 15,000 KILOMETRES IN TOTAL.
The campaign involved a competition run through the specially developed mobile application, where users would activate the Lap of Oz app while walking, running or cycling and have their distances contribute to a communal lap of Australia. Users' entries were displayed through an interactive map on the Facebook application page, and plotted along the total route of the lap of Australia along with the user's profile image and the distance they contributed.
Working with Melbourne creative studio Marilyn & Sons, we built and managed the implementation of mobile apps for iPhone and Android, along with the web-based Facebook application. The back-end system runs on Ruby on Rails through the Heroku platform. Rails + Heroku was a great fit for what we required to power the application as it allowed us to quickly develop a REST style API and easily manage scaling of the server requirements we needed.
Check out the Facebook app here, or search the App Store or Play Store for "Lap of Oz"!